Doze anos atrás, a Nigéria importavatodo o seu cimento.
As licenças de importação foram eliminadas ao longo de 4 anos, quando foram construídas fábricas de cimento locais. Avanço rápido: hoje a Nigéria é um exportador líquido de cimento.
Twelve years ago, Nigeria imported all of its cement.
Import licenses were phased out over 4 years, as local cement plants were built. Fast forward: today Nigeria is a net exporter of cement.
The right strategy can unlock strong, profitable growth, explain the authors of Africa’s Business Revolution.
McKinsey senior partners Acha Leke and Georges Desvaux about the opportunity before companies to develop and grow their businesses in Africa.